What are Featured Snippets? Zero Order Optimization

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Featured Snippets is a type of Google ranking known as position zero. This concept is also known as featured snippet. When you search with a keyword, being in the box at the bottom is considered the zeroth rank. Google created the concept of Featured Snippets to ensure that the searcher can access the information they are looking for as quickly as possible. In this way, the flow of information becomes faster. Although the aim is to enable users to access information in a short time, it is possible to increase organic traffic by 50% thanks to the zero rank. According to our research, the results in the search results as Featured Snippets have 2 times the click rate compared to the result in the 1st place. This naturally means an increase in organic traffic. Things to Know About Featured Snippets Since we're talking about organic traffic, I'm sure you're all already dying to rank zero.

Thanks to the information we will give you, you will be a candidate to rank zero, but we would like to touch on the basics you need to know first. Featured Snippets are called position zero or position 0 because they appear just above the Marketing List first organic result in a search. Voice searches are usually ranked as Featured Snippets. The content that is most suitable to rank zero is generally the content that ranks first. That's why it's easier for content that ranks #1 to get Featured Snippets than others. The part located as position zero is known as answer boxes in the SEO world.  According to our research, in order to be included in the SERP results as Position Zero, the information given must be satisfactory.



If you do not have content that clearly answers the questions in the search, it is not possible for you to appear in the results as position 0. Because of this effect, be careful to optimize your content satisfactorily. Additionally, according to our research, having question sentences in your titles will help you get Featured Snippets. Including the words in the list below in your article titles will make it easier for you to rank zero. Why How how to What are After optimizing your titles in this way, you need to optimize your content to a level that clearly answers the questions asked. Additionally, if you determine which content you have previously published is eligible to receive Featured Snippets, you can observe significant increases in your organic traffic.