Your closest competition has

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That going for them, as well, so there’s really only one way to set yourself apart: cultivate a brand that’s unlike anything else out there right now. But great brands are living things, meaning they need to change and adapt with the times to stay relevant. What worked for your branding campaign last year might not work as well this year or next year, either, so it’s essential to audit your brand regularly to make sure everything’s working as it should. Here’s what you need to know to get started on our brand audit.

What is a Brand Audit? What is the Value of a Brand Audit? When Should You Do a Brand Audit? How Do You Conduct a Brand Audit? Wrap Up: A Strong Branding Campaign is Everything What is a Brand Audit? A brand audit is a detailed process ICTP Conference 2017 designed to ascertain how well your customers think your brand is doing. Although the details of what’s involved will vary from one business to another, a brand audit will typically investigate all the factors that make a brand in the first place.



Examples include but may not be limited to Overall brand awareness and marketplace position. Storytelling and other aspects of visual marketing. Ideal customer and general target audience. Effectiveness and innovation in the current product catalog. Overall user experience and satisfaction level. Ongoing marketing strategies and their alignment with long-term goals.The purpose of the audit is to fully assess the health of your current branding campaign. It will reveal what’s working and show you what strategies you should stick with.