Abrand very focused on the corporate segment

safiya982

We have the Hyatt Tower, it is a Hyatt Regency, . A hotel well located for connection to the airport and the entrance to Barcelona. Also the Sofia with the Unbound Collection brand. This is a hotel with a lot of potential. Axa and Blasson have bought it and we are working with them to improve the positioning of the hotel, to create a more complete product that attracts both the client who comes to visit Barcelona and the client who resides here. Barcelona is a unique city, but it has little presence of international brands. Why? The hotel sector in Spain has always been very marked by family chains and self-management. When I launched the Alua project, more than 75% of the hotels were property-managed. The majority model was neither price nor super luxury, but rather a good quality/price proposal, with adjusted costs.

In Barcelona there are examples such as the Hotel Arts, the W or the Mandarin, but we believe that there is a lot of potential to land more international brands, especially in luxury and lifestyle, where we are strongest. Therefore, Barcelona Russia Mobile Number List is a place where we would love to have much more presence. What Hyatt brands would you like to bring to Barcelona? The most representative, those we call brand builders . Barcelona has a large volume of tourism and is increasingly tending towards quality. We believe that there will be more quality tourism and, therefore, the city could well have a Park Hyatt, a Thompson or a Grand Hyatt. Other cities already have a ceiling in the high segment, but here Barcelona can grow and companies like ours can contribute to it.



So do you see opportunities in Barcelona? Are the owners willing to reach agreements? In general there has been a big change. The Alua model was born from helping investors buy hotels and us managing them. This model is already super integrated and we see investors buying an asset, repositioning it, making a big investment and looking for a sophisticated international operator that is capable of filling the hotel with the right rates and the right customer. Hyatt helps with this. We have a loyalty program with more than 38 million customers, a very powerful website and recognized brands, especially in the luxury segment. We see owner families who, whether due to succession issues or other issues, are interested in this model.