The title can be 65 characters long

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The better the description in the snippet fits your page and the more attractive it is worded, the higher the click rate will ultimately be. And of course the number of visitors. A successful snippet has the following characteristics: Tips for a good title The main keyword is right at the front and, especially in online shops, should be combined with a verb, such as “buy”, or an adjective, such as “cheap” or “online”. Has a high click appeal and stands out from the competition. Contains what users are looking for and what they really want.



The actual length is limited by pixels. You can use 570 pixels. However, with 65 characters Special Data you are on the safe side. Title example Tips for a good description It draws attention to the search result. It is quick to understand (no long sentences, users just scan). It includes USPs and stands out from the competition. It offers concrete arguments, e.g. “Over 200 brands” is more convincing than “Many brands”. It encourages you to click using a call to action, e.g. “Download now!” or “Buy now!” The most important keywords are included, otherwise they will not be displayed and Google will include an excerpt from the text in the snippet.




It should be between 100 and 150 characters long. Description example You can read how to get the most out of your snippets in Felix's instructions: Optimize titles and descriptions: More clicks for better rankings. Have you found a taste for improving your online shop? You can find more basic on-page tips in our article 43 on-page tips for your online shop . Online Marketing & Branding You should definitely look at the following marketing channels: 4. AdWords Google AdWords is one of the most popular and often most effective channels for quickly reaching users and drawing their attention to the online shop.