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This data predates the implementation of the review system. Then, in early 2016, the review system was implemented. The initial response was great! We saw CPA drop by 10-15%, conversion volumes improve, and overall traffic quality improve as well.But after the second month things started going downhill, fast. CPA started to drastically increase, conversion volume declined rapidly, and we were at a complete loss for what was happening.Six months had passed since the implementation of the review system and the account’s average CPA was continuing to climb north of $80. Then, one day, we decided to remove the on-site reviews.
We had tried everything else and figured why not turn them off for 2-3 weeks and see Benin WhatsApp Number what happens. To our surprise it worked! By the end of the third week CPAs were down to $65 and on their way back to the $55 range.According to Chris, while the aggregated customer reviews were sterling, the product pages themselves told a very different story. Many customers did not understand or notice the fact that the hand-made-to-order products took 2-4 weeks to build and another ten business days to ship. Instead of contacting the business directly, customers voiced their frustration in the product reviews.Once other prospects saw these horror stories, they fled in search of alternatives.
Yikes.To further illustrate the potential pitfalls of featuring unfiltered customer reviews on your PPC landing pages, I’d like to point your attention to a product called Subtle Butt [pause for laugh]. product without customer reviews on ppc landing pageSubtle Butt claims to function as “a disposable gas neutralizer,” allegedly eliminating the fetid effluvium associated with flatulence. Guess what, people: they don’t have a single review on their landing page. Click the (garish green) “Buy Now” button and you land on an ecommerce page that similarly has no customer reviews.Now, in my humble opinion, this seems like a product that’d benefit from customer testimonia.
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發表於 2024-3-9 17:04:27