. This is about establishing the

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That represents your ideal client. Simple, right? But by creating a narrative for that person, you are able to understand what their goals and difficulties are, how to help them and how to communicate it to them. You are going to create your slogan for a person who can really exist, different from the scope of the data, which does not refer to a face, no matter how precise they may be. In a practical example, it would be negative to use terms in another language or difficult words if your brand has a more popular approach. With the buyer persona you can understand how to do this approach through an accessible vocabulary. Show why you are the best The slogan is going to be another means to expand the personality of your company and it is clear that you want to highlight what is best about it, right?

Start by listing everything that makes your company different from the Chinese Australia Phone Number List competition, be it price, tradition, quality, in short, what separates it from the others. This is about establishing the competitive differential, widely used during sales and which can be argued for an impact phrase capable of convincing the consumer to choose your brand. We can quote M&M's slogan: “Chocolate melts in your mouth, not in your hand” which shows a characteristic that others do not have. Have a positioning In addition to showing the points in which you stand out, it is possible to indicate to the consumer the benefits and functionalities of your products and





services within your field. In this way, you position yourself according to the usefulness of your brand and show how it fits into the buyer's life, what it is about and what they will gain by choosing it. A good example is Nesquik's slogan “the perfect start to a happy and active day” whose function as a drink to start the day is quite clear. You may also be interested in these contents! How to create a logo: a very complete guide with tips and steps to design Discover what copywriting is and how to write texts that are true sales machines Download the complete ebook on Branding for free! Make lists of words and c