The Union improves its sales and consolidates its commercial “leadership”...

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The Union, a few days before the end of the 2022-23 campaign, indicated that it has managed to maintain its leadership position in the Spanish fruit and vegetable sector both in Spain and in Europe as a whole. The Almería company, despite the difficulties of the current market, has increased its sales volume by 10% compared to the same period of the previous year. This progress is reflected in a sale of 340 million euros, compared to 306 million the previous year. In value, the average price has increased by 9%, which has made it possible to mitigate the sharp increase in costs which, according to industry sources, is around 25%. La Unión's end-of-season data shows "great solidity and is partly a direct consequence of the determined diversification strategy carried out in the last two years," the company explained. One of the most notable features of the company this year has been the expansion into new markets. The Union has come to operate prominently in Norway, Finland, Sweden and Denmark, markets that represent around 2% of the company's turnover.

The end-of-season data shows "great solidity and is partly a direct consequence of the determined diversification strategy" The opening of these markets has meant marketing their products in the main Job Function Email Database local distribution chains. Another product that has had a lot to do with the company's positive results has been the marketing effort of its Long Fresh line of frozen foods. Long Fresh's final turnover in this campaign was 1.37 million euros, which has allowed La Unión to be among the fastest growing companies in the frozen vegetables sector in just two years. Likewise, taking into account the importance of continuing to offer food solutions that are more appropriate to customer demand, La Unión has managed to open a fresh range line that has been key to achieving significant penetration in a mature market such as the Italian one.



Responding to product diversification, the company has opted for the production of tropical products. Along these lines, La Unión took control of the Granada company Taramay in 2021, which has represented progress in this segment. Currently, the weight of tropical products in La Unión's overall production is 2%. If the forecasts are met, the company plans a growth of around 60,000 tons in the next two campaigns. Objective for which a farmer recruitment and retention plan has been developed. Farmers The Union highlighted that it continues with its “policy of influencing its results throughout its entire value chain and, especially, among the farmer, a figure that is at the center of its attention policy.” He indicated that for this it is important to observe the average settlements received by farmers, which have exceeded those of the previous year by 11%. The remuneration for them has also exceeded the average remuneration recorded in the sector, with an increase of between 9% and 23%. By products, the biggest beneficiary has been pepper with an average price.