What does YMYL mean and what does it have to do with the Google EAT Paradigm

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If you are researching on Google EAT, you will certainly have come across another acronym: YMYL . What does it mean and what does it have to do with Google EAT?YMYL is in fact the acronym for “Your Money (or) Your Life” and refers to those particular types of websites that can have, based on the topics covered, an impact on the quality of people's lives , such as for example sites that concern :legal informationmedical informationinformation on social/political dynamicsFinancial informationAlthough the Google EAT Paradigm actually concerns all sites (yes, even if you have a beauty or gossip blog), Big G recognizes that particular attention should be paid to websites that are located in areas of particular human/social relevance .



So we all have to be careful , but some maybe a little more...Google Special Data EAT: practical tips to improve itBut now you may be wondering: well, what should I do on my site? Here are some practical tips and best practices to consider for your website . For maximum clarity, we will divide these recommendations by objective, following the paradigm itself.The Checklist for Google EATTips for increasing ExpertiseProvide relevant and comprehensive answers : as already mentioned above, identify your users' needs and questions and create content that responds to them in the best possible way. So do a targeted Keyword Research , paying particular attention to the Search Intent, i.e. the user's intention behind the search term that he then actually uses on the search engine: are you looking for “XYZ headphones prices”? His intention is most likely to buy it. Are you looking for “XYZ headphones features”?






His intention at the moment is to get the best information possible to evaluate a purchase in the future (if the characteristics satisfy him).Make your content really useful : avoid pages with Thin Content (little text and low quality): every page of your site must be really useful for the user and not waste their time.Moderate user-generated content : your page is created for a specific purpose, make sure that comments on your blog don't go too far off topic.Pay attention to your content and target audience : find the right balance to allow for easy, comfortable but at the same time comprehensive reading. If you are looking for advice on writing content, read our article on SEO Copywriting and the mistakes to avoid .In your content, link reliable external sources : a good expert is one who is able to also evaluate other authoritative sources.Remove useless URLs to improve the quality of Googlebot's crawling: remember that the latter is greedy for fresh, useful and above all unique content.