Accenture's China Consumer Report shows that compared with first and second...

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Source China Merchants Securities Therefore, we can see that the economic development of China's third and fourthtier cities is still relatively early, and the business form is still in its infancy, but it also means that there is greater potential for explosion—— McKinsey's  China Consumer Survey Report shows that from to , in third and fourthtier cities, the compound annual growth rate of households with an annual disposable income of , to , yuan reached , which is higher than that in first and secondtier cities. twenty three.consumers in lowertier cities have stronger daily consumption needs, among which clothing, shoes and hats account for as high as . Can Uniqlo replicate its growth miracle in Japan in third and fourthtier cities in China?


The destinations pursued may be similar, but the growth paths are different—— In Chi Armenia WhatsApp Number na, Uniqlo meets the demand for consumption upgrade After meeting their basic material needs, Chinese consumers began to pursue high quality, fashion sense and branding. In Japan, Uniqlo meets the demand for consumption downgrade After experiencing the bursting of the economic bubble in the s, Japanese consumers began to pursue practicality and costeffectiveness. Uniqlo just balances these two needs—— A basic style with a touch of fashion that everyone can match At a price acceptable to wage earners, everyone can get it. write at the end The popularity of Uniqlo is inseparable from the creation of the general environment.





As China's economy grows, UNIQLO meets the consumer wave of quality upgrades When Japan's economy was sluggish, Uniqlo fit in with the pragmatic consumer style. The economic cycle has its own rules, including the joy of prosperity and the disappointment of depression. Having already experienced China’s prosperous era, can UNIQLO replicate its past highlights in the coming years? We wait for the answer. But the basic model seems to be just right. It is not ostentatious, not highprofile, and calmly follows the ups and downs of the economic cycle, becoming an indispensable existence.