Who should have our product actually

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Typology and profiling of customers must be a way of getting to know them and organizing knowledge about them and not of convincing ourselves that they are the way we would like to see them Each product has its own recipient who may need it For some reason not everyone buys it If we learn enough about our target group about a typical actual or potential buyer it will be easier for us to find the key to communicating with him attracting his attention and persuading him to make a purchase This pattern is similar to a pickup line we determine what shehe likes and try to offer

it to herhim together with what we really offer ie ourselves But people attract and repel each other not only by what they show and want to give to each other but mainly by what they are And we are what we are The product is also what it is Customer knowledge can help Cell Phone Number List but it is not decisive You must always remember this so as not to be too disappointed Lets assume that we dont overestimate the phenomenology of our clients but we still want to have it What should it consist of What should be included in customer marketing profiles That gender and age are clear It would probably be worth knowing what they do what their financial capabilities are what their lifestyle is their preferences





All this can be checked through surveys and preferably direct conversations with the buyers of our products Lets assume that we will end up with a portfolio with a dozen or so characteristics of the most widely represented consumer types ie the socalled person We can even give them names Lets say that Piotr is a thirtyyearold averageearning specialist from a big city has a family pays off a loan likes TV series and skiing And Magda is a single fortyyearold woman with secondary education and quite low income living in modest conditions in a small town And so on What is the conclusion.