The algorithm is for Google

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Google. While zero-click searches have been the subject of much discussion, the data indicates that query refinement should also be at the heart of SEO discussions. In fact, 27.6% of searches are ultimately refined in one way or another, but only 25% of searches do not result in a click. Zero-click trends among computer users Now let's take a closer look at the types of queries and SERPs that result in zero-clicks, starting with the types of searches people tend to choose if they stay on Google after performing a general search.

Google has a large number of URL or subdomain South Korea WhatsApp Phone Numbers parameters that signal the specific search type, which helps us identify some of these behaviors. However, the signs are not always as easy to spot as a modified URL, which is why some are classified as "undefined" in our dataset. Search type after main search Distribution of types of Google searches performed by users after their main search Distribution of types of Google searches carried out by users after their main search  Semrush study on zero-clicks When it comes to users switching from one type of Google search to another, our data reveals a clear winner. The vast majority of users switch from traditional search to image search.



These types of follow-up searches account for 6.1% of all searches, with the next page of results coming in a distant second at 0.9%. This behavior can be explained by the large number of image packs that Google displays on the SERPs; Overall, 51% of SERPs contain an image pack. Only recently, Google started showing the image preview when clicked in the Images Pack on the desktop SERP. Previously, any click in the Images Pack would have taken you to the Images SERP. Another interesting thing that emerged from our data is the difference between searches when a second search is performed. This graph shows the distribution of keyword pairs (the first and second keyword in the sequence) according to similarity. It ranges from 0, which represents zero similarity, to 1, for identical keywords.