Copywriting and advertising writing

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The Man in the Hathaway Shirt : Ogilvy uses Story Appeal , the charm of the story, to promote a brand of shirts. In the advert we see a man, a Russian baron, elegantly dressed but with his left eye covered by a black eye patch. This representation leaves room for our imagination, what came before and what will come after. The bearded face of Schweppes : Ogilvy chose the face of the then owner of Schweppes as the testimonial of the century-old carbonated soft drink. storia del copywriting the man in the

hathaway shirt ogilvy facile web marketing 1000 Mobile Number List David Ogilvy's The Man in the Hathaway Shirt campaign. The history of modern-day copywriting Times have changed since advertisements were made in the press. If innovative forms of advertising were already born with television, with the spread of the internet and the digital revolution,  also had to adapt. New styles, new influences, but above all new consumer needs and interests, shape new methods and strategies for communicating products and services. History of copywriting, it is no longer just a question of positioning and brand. Today the copywriter is often confused with other





professions such as blogger , web columnist , content creator and social media manager . This is because he is (incorrectly) referred to as someone who deals exclusively with writing. It was never just about writing. Copywriting today gives up the creative component that has always characterized the value in the world of advertising, in favor of techniques, practices and analyzes dedicated to platforms such as Facebook, YouTube, TikTok or communication channels such as websites and newsletters.