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Therefore, you have to know how to work this strategy very well. 5. Know your local audience Although this good practice is at the bottom of our list, it is one of the first things to do . It is impossible to reach an audience if you don't know it. Understanding the cultural peculiarities, general characteristics, needs and desires is essential to be able to serve that audience and carry out a good strategy. Therefore, it is essential to create local Buyer Personas . A glocal strategy needs to know your ideal audience in detail to be able to run an effective campaign.


Claro is maintaining the global identity of the business. Examples of Gansu Mobile Number List successful glocal brands Dunkin 'Donuts The well-known donut brand today is present in 41 countries around the world and has more than 13 thousand stores in these countries. The success of its strategy is not limited to personalized communication with each of the markets in which it is available, but also to the adaptation of its products to each of the audiences. That flexibility ranges from the mango and chocolate donut from Lebanon, to the rainbow pistachio donut in Peru, to the beef jerky and seaweed donut from China.





Thanks to this versatility of flavors suited to the local palate of each of the markets in which it operates, it is a strong competitor in the multinational food sector. Volkswagen The German automobile brand has been able to take its place in various markets around the world. In Mexico, for example, on their Twitter account, on February 14, 2020 they made a publication for the day of love and friendship saying "Since we saw you, we knew you were the best thing that had happened to us." And in the image it said: "Mexico, I love you. Mexico, always yours. Mexico, you are the best thing that has happened to me.