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Geographic data is defined based on the geographic location of the audience, which can be local, regional, national or international. Psychographic data gives us more intimate aspects of peoples lives, such as their values, their way of living, their interests and their attitudes. Thanks to this data we can better understand the motivations and preferences of our target audience. By observing consumer behavior we can learn how they choose to buy, the frequency with which they use a product or service, their loyalty to a brand and other behaviors that impact purchasing decisions.
Its like deciphering their habits and preferences to understand what really matters to them when Country Email List making decisions about what to buy and when to buy it. In conclusion, the main difference between the Buyer Persona and the target audience lies in the vision of their ideal client . While the Buyer Persona is a specific client in a detailed way and thus personalizes its strategies, the target audience is a more general and broad representation of the audience that a company addresses, so it reaches a wide variety of segments within of a larger audience.
We already know that focusing on the Buyer Persona or the target audience are totally different approaches and the choice between one or the other will depend on the specific objectives of the company and its products or services. The focus on the Buyer Persona has different advantages such as personalization that allows us to get to know a specific client in depth and also personalize our messages and strategies to meet their needs. In addition, we can create an emotional connection , since we can demonstrate that we understand their problems and propose solutions adapted to them, thus optimizing our marketing efforts for more efficient performance. However, a challenge that we may encounter when focusing on the Buyer Persona is the great limitation regarding scope , since we focus on a very specific profile with very particular characteristics.
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