Copywriting Ideas & Examples

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A report from last year showed that nearly half of all TikTok users said they’d bought something after seeing it on the short form video app. screenshot of a tiktok promotional post Livestream videos might be even more powerful. Rob Illidge, CEO of social media agency Social Republic, recently told us that consumers spend three times longer watching live videos than pre recorded visual content. Those viewers aren’t just there for the entertainment. The livestream ecommerce market is due to triple in size reaching over $ B in . As you might expect, younger shoppers lead the way in these new buying trends.
  
Gen Z consumers said that other than a direct exposure to a product from friends or family, TikTok videos wedding photo editing service  are the biggest influencer in their decision to make a purchase. Holiday marketing trends graph showing how Gen Z shoppers are influenced Source How to lean into this trend Go big on social media. If you don’t have one yet, put together a social media strategy. Include a mix of organic posts and paid social ads for more targeted reach and higher conversions. Holiday marketing trends example of a promotional holiday post To make the purchase process easier, include some shopping posts in the mix. For example, you can sell directly on Instagram by adding shoppable tags or stickers to in line posts, Reels, or Stories.



And if you use Instagram Checkout, holiday gift buyers don’t even need to leave the platform. Holiday marketing trends screenshot of a the purchase process on Instagram If it’s not already in your strategy, give TikTok a hard look for capturing holiday sales. There are several ways to engage buyers on TikTok, including partnering with influencers, posting educational videos, and using paid ads. Holiday marketing trends screenshot of a shampoo ad on tiktok Creating enough holiday themed content will take the jingle out of anyone’s bells.