Blogger relations partly overlap with influencer marketing

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Read my article for answers to questions about how to successfully approach blogger relations and what you need to consider. blogger relations_added value for content marketing Blogger Relations: Opinions and expertise from bloggers offer readers added value! © iStock/Oko_SwanOmurp Who are bloggers and what is blogger relations? In short, blogger relations is about identifying, contacting and maintaining a brand or company's relationships with bloggers. In contrast to influencer marketing, blogger relations only refer to bloggers, i.e. to personalities who write a blog and use it to communicate their opinion and knowledge on a specific topic.

But who or what are bloggers? Unlike journalists, bloggers usually don't work for the India Car Owner Phone Number List media (although there are now some big bloggers who do). Bloggers are: (mostly) private people who blog about it out of passion for a particular topic Apart from perhaps certain blogger codes, you are not bound by any rules and are free to decide what you want to report on and how. They can do anything they want and don't have to do anything they don't want to. There are some very well-known blogs whose authors have already become brands themselves, such as Journelles by Jessica Weiß .



Among other things, she is co-founder of the blog LesMads and, as creative director, also has a hand in the fashion label JOUUR. journelle's blog_jessica weiss_founder Jessica Weiß became a brand herself as a fashion blogger. The lifestyle, fashion, cosmetics and travel industries in particular have well-known bloggers who have made a name for themselves and with whom many companies want to cooperate. But here too there is still room for smaller bloggers who focus on a specific topic area.