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According to surveys gathered by NordVPN , a security specialist company, Brazilians spend almost half of their lives on the internet.
Only on social networks such as Instagram, Whats Chinese Overseas Asia Number Data App and Facebook are users in the country spending 11 hours and 19 minutes per week .
The range is large and diverse, providing space for a lot of advertising and public, and also has different tools that can be explored by companies.
Therefore, being present on social networks in a humanized way not only generates engagement, but also identification – and it is already known that consumers tend to buy more from brands with which they identify.
Stay tuned and learn efficient strategies to start a consistent and effective online presence, check it out!
The importance of being present on social media
Benefits of each social network
Main strategies to apply on social media
How to apply on social media
Now it is your turn!
The importance of being present on social media
There are countless benefits of being present on social media, as the majority of the public and potential customers are there, as well as possible suppliers and partnerships.

It is not uncommon for brands to choose celebrities to promote products or services on platforms – seeking to bring more naturalness to the famous “advertisement”.
Another reason is credibility: you have certainly searched for a company on social media to find out more about it, be it a restaurant or a store.
No matter the niche, you need to be there when people look for you.
Posts and publications generate engagement and, in this way, can reach much further – increasing the perimeter of your brand’s knowledge.
Comments, likes , shares and opinions are part of the routine of any online company.
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