This is one of the most important steps of the matrix

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It is important that each and every one of your products enter this list , regardless of the growth or profit rate they generate. In addition, making a list will allow you to have order , as well as knowing how well each of the items that appear has done. Two important aspects when classifying. With this first step you will be able to begin to establish which element each of the products is related to , thus locating the cows and the dogs, which is the main usefulness of the matrix for companies. Keep in mind that one of the key points for the matrix to function is product knowledge , so your list can become a tool that makes the task easier.


Compare current year's sales with last year's sales As we already mentioned, the market is Belarus WhatsApp Number constantly changing , so customers often change their minds about products. This, consequently, allows the brand to identify what the public's needs are and attack them with marketing campaigns. Likewise, direct campaigns to products that adapt to the interests and needs of the target audience. Making a comparison between last year's sales and the current year allows you to identify which products have remained as cows, as well as those that have become stars andor questions.





Calculate the percentage of sales from the previous year It is important that you take into account the percentage of last year's sales, as it will allow you to know exactly what the profit and loss margins have been. The percentage, along with the comparison, are two of the tools that you can use to know the status of your products in the market. Since it will allow you to know the exact data , which you need to start cataloging products such as cow, star, question mark or dog. Identify the specific market for your products One of the most important points for any marketing campaign is, without a doubt, the identification of the target audience to which it is directed .