Evolution of consumption behavior

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And even today, when we have been out of confinement for more than a month, we know that life has resumed its course differently and we are asking many questions about the present and the future. For advertisers, the implications of this health crisis are strong, and many will have to demonstrate flexibility to adapt to probable changes: Redefinition of physical and online points of sale Potential evolution of distribution channels. and therefore of brand communication in relation to these new modes of consumption Etc. What decisions need to be made? For businesses, it is crucial to listen to consumers to be able to recognize changes in behavior and thus adapt as quickly as possible .

This responsiveness is crucial for a good resumption of activity. While consumers Korea Phone Number Data will seek to regain balance in their still disrupted daily lives, their needs and behaviors will continue to evolve, and many areas will be impacted in the long term: E-commerce: with the explosion of orders on e-commerce platforms, retailers and brands have had to accelerate their digital transformation and innovate to sell more online, with more agility (new delivery or payment options, For example). The arrival of a larger and larger audience (seniors, new customers) implies further optimization of the UX of the platforms as well as overall performance (site loading time).



Virtual communities: the threat of a return to confinement makes us, even today, prefer virtual meetings rather than physical ones, and this particularly applies to what concerns our purchases. An opportunity for retailers to connect digitally with their communities! New habits: forced to stay at home, consumers have discovered the value of the interior and want to enrich their daily lives. They are instead looking for activities to do from home, as well as home products (furniture, decoration, etc.). Lower derivability and longer delivery times also encourage testing of new products or brands, creating opportunities for customer acquisition.