Most companies

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If a video or article is focused on a specific product, make sure sellers know what to expect from it. The sales team can also provide information based on their interactions with customers. Imagine that several users complain about a specific feature of the product; Sellers can notify Marketing to address that issue. Mistake 4: Not targeting the right audience As we mentioned, marketers are data-driven. And one of the most valuable data points is the buyer persona . Instead of selling products to a wide swath of people, companies find much more success by narrowing their focus to a single identifiable demographic.

Unfortunately, it is possible that this research is not included in the Phone Number List Content Marketing strategy, in this way, the contents can attract people without profile to be your client, which harms the success of the strategy. Just as you need to align different departments when developing new content, you also need to make sure you attract the right people. Otherwise, you won't get the data points you're looking for, which can break the momentum. In the worst case scenario, your Marketing may be working on a different demographic and you may not even notice it because you are looking at the wrong audience.





Mistake 5: Incorrect or insufficient promotion It's not enough to just create content for your brand, you should also promote it as much as possible. Most companies assume they can only promote their pieces once. So if one piece of content doesn't get much reaction, move on to the next piece to see if it works. Instead, it is better to recirculate different content over and over again. For example, if you have pieces centered around a holiday or a specific time of year, you can reuse them around the same time each year. In general, never take a “one and done” approach to your content, especially if it took you a while to produce.