Measure example 6 Email marketing

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The sixth thing I would like to introduce is email marketing . The use of e-mail newsletters and step mails is a measure that can be used for a wide range of purposes, from lead acquisition to nurturing.In some cases, such as direct sales of products with a high repeatability (basic cosmetics, health foods, etc.) through DtoC, mail direct mail is used.You can read more about email marketing in the article below. Please read this as well.Also check this articleWhat is email marketing? Explaining the flow of implementation and ways to improve effectivenessMeasure example 7 TelemarketingThe seventh is telemarketing.Telemarketing is a method of communicating directly with users over the phone and promoting sales by introducing your company's products and services.


This is one of the old methods, and there are two types: ``outbound'', where we phone number list conduct sales in a tele-appointment format, and ``inbound'', where we make telephone calls in response to inquiries. It is a classic marketing method that is also used for CS improvement and customer success.The characteristics, advantages and disadvantages of inbound marketing and outbound marketing are summarized in detail in the article below.Also check this articleDifference between inbound marketing and outbound marketingMeasure example 8 White paperThe eighth example of a measure is a white paper .A white paper, also known as an e-book, is a downloadable document that provides solutions and expertise on a specific issue or topic. It is a measure that is mainly aimed at ToB and is often used to acquire leads.The banner link below is an example of a white paper. It explains exactly how to create a white paper, so please refer to it.




Measure example 9 Mass media advertisingThe last thing we will introduce is mass media advertising.We aim to increase awareness by increasing mass media exposure, mainly through press releases and gift publicity (providing products in giveaway slots in magazines and other media). It is one of the measures often used for introducing new products and branding products and services.Please take a look at the article below, which explains paid media including web advertising in detail.