Do not forget that remarketing

weyatef

Thus, you can set a schedule that suits you directly from the Ad Set level for the running of advertisements. This will help you to make your campaign more efficient. For example, if you run a campaign with a clear call-to-action to attract customers during opening hours, for a bakery in the city of Cluj-Napoca, open between 9:00-20:00, from Monday to Saturday, the schedule your campaign should look something like this: Attention, however, setting an advertisement running schedule is only available for campaigns that have set a lifetime budget, for the duration of the campaign, so not for campaigns with a daily budget. Do Split Testing in Facebook Ads Split testing helps you figure out what works and what doesn't in your campaign and what exactly you need to optimize in subsequent campaigns. For example, you can test the same ad for two different audiences, to see which one is more suitable, which time slot is more suitable to run the ads for your business and other variables. Split testing divides your audience randomly and tests a variable, chosen by you, over a certain period of time.


At the end, you will receive a notification and an e-mail containing the results and the "winner". Remarketing Don't target recent converts Normally we will want to stop showing ads to people who have converted and recently turned into customers. If you are not specifically targeting this segment that has already converted, with other offers, it would be better to avoid displaying ads for them. For this, it is enough to add a filter in the audience that Phone Number Data excludes all those who arrived at a URL confirming the purpose established for conversion, such as TYP (thank you page). You have the option to filter according to how many days have passed since the conversion, but if you don't have another strategy in this regard, after 90 days you can use remarketing again. Address all site visitors A very good remarketing strategy is to make sure that all pages are properly labeled and that you have removed the restrictions of remarketing campaigns.



is addressed to those who have already visited your site and who have an implicit interest in the type of services or products you offer. Eliminate campaign restrictions as much as possible: no manual frequency limit (the system automates the limit), target all languages ​​and locations where you get conversions and eliminate ad scheduling. Customers are increasingly mobile, travel to other countries and use multiple devices or multiple profiles, and it is important to display their ads wherever they are. These are just some of the optimizations you can make to bring your Pay-Per-Click campaigns closer to their maximum potential, for the same amount of money.