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Discuss which issues to see and which pain points to let this intelligence inform your strategy. And, as ever, expect new or tweaked features to compete for attention with traditional organic results. Presenting a consistent brand message across all channels and platforms to help cut through the noise should be the focus of the year. The trend with automation and artificial intelligence continued to advance in 2019, but the figures for all paid advertising channels increased. This year is no exception Automation and artificial intelligence will continue to develop and accelerate next year.
  
This presents advantages and disadvantages for advertisers when optimizing their campaigns and challenges them to explore data in new ways. But we didn't see plans to phase out in 2019. Third parties announced updated timelines and they pushed back their plans to 2020. This photo retouching gives marketers time to plan accordingly for the inevitable during the year. Even so this year we will pay more attention to third-party data. It is more important than ever for brands to build direct relationships with customers and share data with knowledge and permission. Our recommendation is to ensure that your third-party data is well-connected and maintained during the year.



In 2019 we will continue to focus on understanding your audience and customer journey with audience targeting and segmentation at the forefront. Advertisers need to improve their methods as we rely less on keywords and audience habits become more important. We'll also see the removal of expanded text ads in 2019 as Google pushes responsive search ads to all advertisers. Our advice is to make sure you are included in your ad group today. Web Trends & Web Team Leader As Google continues to rank businesses that provide rich and relevant content while considering user experience and optimization, Web Vitality remains the top choice for developers and content creators alike.