Efforts are needed to measure effectiveness

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High degree of freedom in size and design Unlike e-mail magazines and listing advertisements, one advantage of direct mail is that you can freely decide on size and design. You can choose from a variety of postcard sizes, from regular postcard sizes to A4 size postcards. If it's a sealed letter, you can include multiple advertisements, so there's no need to limit your message to just one message like you would with an email newsletter. Disadvantages of direct mail The timing of opening depends on the rate of attendance at the office.

Direct mail is sent to the company, so unless the person in cha Uruguay Email List rge is at work, it will not be received. If you send a direct mail to a person in charge who has a low attendance rate, there is a high possibility that the mail will not be read at the desired timing. Therefore, it is important to combine this with methods that can be approached regardless of where you work. Unlike digital marketing, direct mail cannot accurately collect data such as open rates and number of clicks. In order to measure effectiveness, it is necessary to devise measures such as including QR codes in direct mail and following up by email or phone.




Explaining the points to increase the effectiveness of direct mail based on Shannon's case study We will introduce key points for increasing the effectiveness of direct mail, including examples from Shannon. Create content that will pique customer interest Include content in your direct mail that moves your customers to the next stage. We especially recommend information on seminars and events. According to a Cornell University experiment, face-to-face communication is 34 times more effective than email. Therefore, seminars that involve face-to-face communication are extremely effective in turning customers who have not yet reached a deal into hot leads.