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For your lead generation funnel
Content is the common denominator throughout the lead generation funnel. Whether that’s a blog, an ebook, or a telegram database case study, your content will be the tool to turn your lead into a prospect and a customer.
The key lies in segmentation. Use your content to identify where someone is in the buying process, then provide them with unique content that fits their needs to move them to the next stage.
With marketing automation systems and retargeting, you can deliver timely content that solves your lead’s problems. With each piece of engaged content, your lead will progress through your funnel to purchase.
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