Affiliate program called Ambassador

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It’s what he would’ve wanted. 5. They Kept The Technology Simple This is where Darrell believes so many early-stage companies go wrong. They get bogged down in high-cost technology with fancy features and lots of data points. Darrell’s motto was to keep it simple. “At first we used Leadpages, YouTube Live, and Chatroll and that was it.

We put it all together on one page, and would stream live cambodia number dataset through a Google Hangout type thing.” About six months in, they switched away from Leadpages to a custom Wordpress page developed by an internal designer. They stuck with YouTube and Chatroll. Out of 150 webinars, they had major tech issues only once — and that was when they were trying out more complicated software.

They managed promo links through an . The most complicated data they tracked were about their affiliates, which they used to run follow-up webinars for partners who had a lot of signups. About the webinars themselves, they tracked only important data points. “Everybody was saying we need X Y or Z data points, but in reality, what were we going to do with that information? At that point in the business, what am I going to do with the minute-by-minute breakdown of engagement of my webinar?” Darrell asked.