Takeaway’s webpage is still thereBefore
Its business logic is relatively smooth.But the question is, do users need so many food delivery platforms? For merchants, does having one more platform bring more opportunities or further involution?Didi 2017, Baidu was also doing food delivery business, and later sold it to Ele.me. Starting in 2018, Didi also started taking food delivery, but due to various reasons, Didi Food Delivery disappeared from people’s sight and did not become a Chinese food delivery service. of “Uber Eats” (Uber food delivery). The attempts of large companies came first, which at least showed that the Internet market environment at that time.Could not support so many food delivery platforms.At present, the growth rate of the Internet industry is further slowing down, and the incremental demand for food delivery will first be divided up by Meituan and Ele.me, leaving few Iceland Phone Numberopportunities for latecomers. Douyin and WeChat, who are well versed in traffic, must also understand this. They have not launched large-scale user subsidy policies and will no longer burn tens of millions in a day like the food delivery war of the year. Instead, they are willing to be good channels for merchants. 1. Coordinate with big goals such as Douyin local life and WeChat mini programs.
https://lh7-us.googleusercontent.com/R9utN0C9ulTN34RoVQHOV5FElhfwlgdDOfloyaNTfqRQEnjWa4La1iA3sptiKiBmIACz0v61xxlQEMPEUOLWaKd8W1mnYG-IuhyOSDnivfg0s27CDtrPr_upB0IfJC7-ZcF6obMvt2TLQLsRW1SQraU
According to a 36Kr report, Douyin’s GMV for catering group purchases in 2023 is targeting 75 billion, of which the takeaway target is 4 billion, which is only 5% of the catering target.In addition, users can also enter the mini program to order food by searching "Ele.me" on Douyin. This logic is the same as searching for the Meituan takeout app on WeChat to order food. From this perspective, the function of ordering takeout on Douyin and WeChat has been realized for a long time;
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