The exception would be if it converts well at a good cost per lead despite th...
Components of Quality Score = Ad Relevance + Landing Page Experience + Expected CTR. The more you can improve these components, the higher your campaign's Quality Score will be, and the less you'll pay per click. - Advertising suitability: Make sure that for all of the main keywords in each ad group, they have at least one ad that includes the keyword phrase (or something very close) in the ad titles. – Landing Page Experience – Remember the following: Relevance and authenticity: The page must contain original content that is not copied from other websites. It should provide high value to the user based on the keywords he searched for, and contain the targeted keywords in the title and at the top of the page in the basic version.Navigate seamlessly: The page should make it easy for the visitor to navigate phone numbers list your site (including on mobile) Transparency and trustworthiness : The page should explain your products/services before asking visitors to fill out forms or share their information. Loading time: Encourage customers to spend time on your site by ensuring your page loads quickly. – Expected CTR: The CTR that Google expects your ads to receive for that keyword in that ad position. It is based on the past performance of your ads. To maintain this high level, only bid on keywords that are closely related to your market. Write ad copy that is attractive and encourages action. If you don't have time to do a full review of your account's Quality Score, at least look for “rarely appears due to low Quality Score warnings” on any keywords. It's best to pause keywords with this warning as they may harm your account.
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The exception would be if it converts well at a good cost per lead despite the low score. 3- Add positive and negative keywords See the Search Terms Report (STR) These are the actual search terms for which your ads were shown, based on your keywords. Review the STR Advertising Terms by Ad Group report, and search for these types of search terms: Good: High CT (click-through rate) and low cost per conversion, add these search terms as new keywords. Bad: Inappropriate terms and very low CTR / high cost of conversion, add these search terms as negative keywords. For negative keywords, think about whether you want to add them at the ad group or campaign level, and make sure you don't exclude things you want to show in other ad groups. When judging CTR/CPC, the data should be statistically significant, so only look at search terms with a minimum of 100-300 impressions. 4- Improving campaigns Campaign optimization is all about one key concept in Google Marketing : finding and boosting your winners, and finding and knocking down losers.
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